When it comes to marketing your collaborative law practice, there are some considerations you have to make to effectively market your firm than to blindly promote it.
Foremost, you have to keep in mind that collaborative law is people-centric, and this must reflect in your marketing strategy.
More so, you have to continuously educate your audience, make stronger connections in the industry, and build a trustworthy network.
Here are five actionable, easy, and almost free tips on how to market your collaborative law proactice:
1. Educate And Engage With Your Website/Blog
It’s expected that you already have an online presence in the form of a website or blog. So the first step to market your practice is to use your blog or website to engage and educate.
Creating blog posts that are both engaging and educating is an incredibly effective way to gain attention for your firm. Make sure that your blog posts cover a wide range of topics within collaborative law. People will soon see you as an expert and authority in the industry and this will increase your clientele.
2. SEO (Search Engine Optimization)
To ensure that your engaging and educative posts reach out to a wider audience, adopt SEO practices. This involves including the proper and relevant keywords in your posts.
Since keywords rank your posts higher on SERPs and drive targeted traffic to your agency for free, it’s very crucial to nail your SEO keywords.
To get started, you can use free tools like Soovle, Google’s Keyword Planner, or Keywordtool.io to research relevant keywords.
More so, make sure that you have your practice on all the free forums and local listing sites to improve your SEO ranking.
3. Get Social
Another great way to market your home care agency is to master social media.
Social media statistics from 2019 showed that there are currently over 3.1 Billion users on social media and over 54% of social media users currently use the platforms to research products.
Social media platforms like Facebook are a great way to engage with your audience using creative posts, stories, photos, and videos. Having a LinkedIn presence further confirms how serious and established your firm is.
Make sure that you always keep a consistent and professional tone of voice across all your social media accounts and develop a strong social media interaction, which is very crucial – engaging, listening, responding, replying, retweeting, etc.
4. Leverage Testimonials and Online Reviews
Leveraging testimonials and online reviews is another great marketing tip.
More than 80% of consumers trust online reviews as much as recommendations from friends and family.
Here are the places you need reviews:
- Yelp
- Relevant law/legal directories
You can start by requesting previous clients to leave testimonials and online reviews. You could even put together a wall of testimonials in your office for potential clients to see.
5. Develop a Referral Program
When it comes to marketing your collaborative practice, referral programs work. According to the Referral SaaSquatch, about 65% of new business comes from referrals.
Offer to pay a finder’s fee to anyone who refers new clients to you successfully. A well-crafted referral program holds the potential to generate lots of clients and retain existing clients.
Conclusion
Marketing is essential for your firm’s growth but doesn’t have to be complicated or tedious. Get started with marketing your practice with the tips listed above, or if you need someone to help out, contact us today for a no-obligation consultation.